Rest Nest for R1T
An easy use sleeping bag kit designed to fit the Rivian R1T seamlessly.
Focus
Branding, Storytelling, 3D Modeling
Software
Figma, Solidworks, Photoshop
Year
Summer 2025
Duration
14 weeks
Brief
This project focuses on a brand application to a product, form
based approaches, tangible mockups within a single comprehensive design project. The design process covers market
research, concept generation, prototyping, aesthetic + CMF development, packaging, sustainability and service design.
The final presentation consists of a high-quality on wall presentation and a video that demonstrates the design and
service solutions.
Location: Joshua Tree, CA
Design for Rivian Outpost at Joshua Tree
High above Alaska, below Denali summit is the West Buttress High Camp, here, everything is unpredictable. Climbers have to wait for good weather to summit, the key goal here is to save energy for the unexpected.
The Brand: Rivian
Salewa is an outdoor brand from the Alps known for high-performance gear, clothing, and footwear made for mountain sports like hiking, climbing, and mountaineering. It combines technical function with sleek design.
User
Single Mom with a Toddler and infant
Pain Points
Salewa values BOUNDLESS STEWARDSHIP living as stewards wherever they go and encouraging others to do the same.
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Boundless
Stewardship
Design Direction
The consumer is an INTREPID ANCHOR, leading with confidence in uncertain environments. Their strength creates stability, while their courage keeps the team moving forward.
Anchor
Intrepid
The consumer is an INTREPID ANCHOR, leading with confidence in uncertain environments. Their strength creates stability, while their courage keeps the team moving forward.
The consumer is an INTREPID ANCHOR, leading with confidence in uncertain environments. Their strength creates stability, while their courage keeps the team moving forward.
The pot melts snow, cooks, and stores warmth, turning waste energy into survival.
Concepts and Studies
Process
How it works
Physical Prototypes
The physical model was built to validate scale, proportions, and the overall usability of the system.
3D printing allowed the form to be tested at full size, while sanding, assembly, and finishing work helped capture the rugged texture and surface character intended for Salewa’s outdoor aesthetic.
Render Gallery
Rendered using Vizcom AI
